Tradition with a Twist

I came across this video on Newsweek’s website. It’s all about a man who dresses as woman (Aunt Barbara) and sells Tupperware. He is quite a chararacter, a sucessful character. He is the top sales dude. What is interesting is… he took a traditional side gig and made it his own and now is working for self. If this doesn’t motivate you, what will?

As a jewelry designer I look for inspiration and ways to market my new pieces. After seeing Aunt Barbara, I feel inspired. I feel I can take some far fetched ideas and make it work for me.

In any business, you gotta make it your own. If you are quirky, love vintage, have a thing for pink, or feel black is the new black… then take it and run with it. I am Caribbean man who likes crafting. I love to see the beauty in nature, stones and women. All Of WE Jewels is creating jewelry with a twist.

Newsweek Video

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Do you believe in trends?

I have always been in the fields where I service my clients. It was all about making them happy. If they needed a wall plastered, it was plastered. If floors needed to be tiled, floors were tiled. If cabinets has to be installed, it was installed. So it was said, so it was done.

Now that I’m in the jewelry business, it’s not just about making clients happy but trying to set trends. I do need to ask…. is that something that is going to really benefit me and my business? Trends die over time, don’t they? I recall MC Hammer pants, Paco jeans, High Top fades, Flannel shirts and much more. Now no one would be caught dead wearing them.

I’ve sold a few pieces I’ve created and I’ve designed a few custom orders. The hardest thing in doing custom orders is selecting stones, figuring out thier personal style and making a statement. My clients seem to be happy with the end product(s) which makes me happy. However, I do wonder is their personal style based on current trends or their personality? Trends can create a big bash and fall quickly. It selections are based on trends, when trends die do we just move on to the next one?

I want a lasting business creating timeless jewels, jewels that in 5 years can still trigger the words: “That is beautiful”.