Do you believe in trends?

I have always been in the fields where I service my clients. It was all about making them happy. If they needed a wall plastered, it was plastered. If floors needed to be tiled, floors were tiled. If cabinets has to be installed, it was installed. So it was said, so it was done.

Now that I’m in the jewelry business, it’s not just about making clients happy but trying to set trends. I do need to ask…. is that something that is going to really benefit me and my business? Trends die over time, don’t they? I recall MC Hammer pants, Paco jeans, High Top fades, Flannel shirts and much more. Now no one would be caught dead wearing them.

I’ve sold a few pieces I’ve created and I’ve designed a few custom orders. The hardest thing in doing custom orders is selecting stones, figuring out thier personal style and making a statement. My clients seem to be happy with the end product(s) which makes me happy. However, I do wonder is their personal style based on current trends or their personality? Trends can create a big bash and fall quickly. It selections are based on trends, when trends die do we just move on to the next one?

I want a lasting business creating timeless jewels, jewels that in 5 years can still trigger the words: “That is beautiful”.

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